Nike is scheduled to celebrate Kobe Bryant’s legacy and signature shoe line once again on Aug. 23 with the release of the Kobe 3 protro halo. Kobe signature shoes ventured into the retro space back in 2018,

Brunson's appearance is fitting, as he's a known fan of Kobe sneakers. According to ESPN, the NBA All-Star wore a version of the Kobe sneaker inspired by the Statue of Liberty at the 2025 NBA playoffs, and previously sported the Kobe 6 Protro Grinch shoes in March 2024.

New York Knicks guard Jalen Brunson and Natalia Bryant, the eldest daughter of late Los Angeles Lakers legend Kobe Bryant, star in Nike's new commercial featuring the Kobe 3 Protro.