Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...

Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

The proposed draft attempts to demonopolise the TRP industry and “modernise the television audience measurement ecosystem in ...

The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen ...

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...

The Ministry of Information and Broadcasting has proposed amendments to the existing Policy Guidelines for Television Rating ...

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

The Ministry of Information and Broadcasting has proposed major changes to India’s Television Rating Guidelines, aiming to ...

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...