Amazon Prime Day 2025 will start at 12:01 p.m. PDT on July 8 and run through 11:59 p.m. PDT on July 11. That said, there are already some early deals worth browsing if you want to get a head start on shopping.

To keep it real, Amazon's own TV deals during Prime Day typically can't compete with TV deals from Best Buy or Walmart's anti-Prime Day sales. But things seem to be a little more heated in 2025 — Amazon has a much more robust list of actually-worthwhile TV deals than it usually does in pre-Prime Day mode.

On X, Senator Elizabeth Warren (D-MA) called out that Jeff Bezos shouldn't be spending $50 million on his wedding in Venice if he can afford to spend more on taxes. Warren wrote: "If Jeff Bezos can afford to rent Venice for a $50 million wedding,

Local residents push back against Amazon founder Jeff Bezos amid his expected wedding with Lauren Sánchez in Venice, Italy. See the protests.

NBC News' Molly Hunter spots Amazon founder Jeff Bezos and his fiancée Lauren Sanchez in Venice ahead of their star-studded wedding, which has also been met by protests in the Italian city.