WEBAs we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
Mobile Gaming to Reach $120bn in Value; Sweaty Betty Bought by ...
WEBAug 11, 2021 · In today's ExchangeWire news digest: research finds that the global gaming market is set to reach USD $120bn this year; Sweaty Betty have been acquired by US footwear maker Wolverine Worldwide; and rumours of a ByteDance IPO continue.
TripleLift Acquires 1plusX to Bring First-Party Data to Publishers ...
WEBMar 22, 2022 · A combined company will help customers take control of their data and address audiences effectively in the absence of third-party cookies. TripleLift, the advertising technology company reinventing ad placement at the intersection of creative, media, and data, announced the acquisition of 1plusX, an award-winning first-party data activation platform. 1plusX has unique technology to help both ...
Google Acquires Fitbit; FTC Called on to Investigate Prime …
WEBJan 18, 2021 · Google takes ownership of Fitbit. Google has successfully acquired wearable health tech manufacturer Fitbit. Announced last Thursday (14 th January), the move comes despite widespread concerns about Google’s intentions for Fitbit’s user data, with some critics urging regulators to put the brakes on the deal. In a press release, Google ...
Picnic Goes All-In on Green Media, Teaming with Scope3 to Make …
WEBJun 17, 2022 · Picnic, the social display marketplace, today (June 17th, 2022) announced that it will now measure and automatically compensate the cost of supply chain emissions for all media campaigns across its advertising customer base. The announcement, made in partnership with Scope3, marks Picnic as the first display marketplace to guarantee that 100% of the campaigns run through its platform will be ...
Cloud Technologies and OnAudience.com Supporting Tech To The …
WEBDec 29, 2021 · OnAudience, as a part of Cloud Technologies Group, is one of the ten technology companies and VCs from Europe that unite to support TTTR in the first fundraising round. After the incubation period, Tech To The Rescue is now an officially registered foundation, with potential to become one of its …
Appointment Archives - ExchangeWire.com
WEBIndex Exchange Inc. (Index), the global advertising supply-side platform, today (September 10th, 2024) announced the appointment of John Tigg as senior vice president, of buyer development, in Europe.
Smart AdServer Rebrands as Equativ - ExchangeWire.com
WEBToday (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ.This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand.. Equativ will capitalise on this unified expertise to fulfil the promise of advertising technology; offering a comprehensive ...
Predictions 2022: Audio & Conversational - ExchangeWire.com
WEBDec 21, 2021 · In the seventh article in ExchangeWire's 2022 Predictions Series, we hear from industry experts in the media, marketing, and commerce ecosystems on how audio and conversational advertising is set to develop in the coming year in the wake of sustained growth throughout the pandemic and ongoing consolidation.. Consolidation underlining popularity. The digital audio advertising market is poised ...
The Three Dimensions of Identity - ExchangeWire.com
WEBNov 4, 2019 · In this exclusive article for ExchangeWire, Mathieu Roche (pictured below), CEO and co-founder at ID5, writes on the importance of identity, the consolidation in cross-device solutions, and the importance of a persistent ID currency managed by a specialist provider.. Identity is the foundation of digital advertising: the ability to individualise consumers (or their devices), rather than treat ...
Skip to content