Mobile Marketing and Advertising - Mobile Marketing Magazine
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Rockshore launches Refreshingly Irish multichannel campaign and …
WEBJun 6, 2023 · Diageo-owned Irish lager and cider brand, Rockshore, has launched a new brand platform and multichannel campaign, ‘Refreshingly Irish’, which celebrates the unique playful Irish banter that happens between true friends.The push was developed in partnership with M&C Saatchi London.. To engage with Irish lager drinkers of all ages, …
About us - Mobile Marketing Magazine
WEBMobile Marketing Magazine is a global source of mobile marketing and tech news, research and events. Learn from industry experts and case studies how to make mobile work for your business.
NatWest launches Team GB sponsorship with new ad
WEBFeb 20, 2024 · NatWest has launched its first Team GB ad campaign in the run-up to the Paris 2024 Olympics. The new campaign, ‘Whatever your goals, let’s get going’, showcases the power of motivation and momentum in achieving your goals and features Olympic medallists, Asha Philip, Max Whitlock, Emily Campbell, Duncan Scott, Helen Glover and …
The Future in Focus: Top 4 mobile trends to watch in 2024
WEBIn 2024, game developers are racing to expand their presence in international markets. Leading advertisers aim for global user acquisition, requiring adaptable monetisation strategies and region-specific models, blending In-App Purchases (IAP) and In-App Advertising (IAA). The rise of platforms like Xiaomi Game Centre signifies on-demand …
WATCH: Tesco Mobile champions community connections in new ad
WEBApr 22, 2024 · Tesco Mobile Chief Customer Officer, Rachel Swift, said: “As a business, we care deeply about human connection. That’s why our new brand platform highlights the many ways it pays to be connected to the Tesco Mobile community.” “Customers can roam freely in the EU this year, take advantage of our frozen contracts with clubcard prices …
PPC ads: search in decline, social on the rise – report
WEBOct 26, 2023 · The latest global PPC report by DataFeedWatch.com reveals a 7 percentage point drop in the use of search-based channels by advertisers in 2023. This shift is accompanied by a rise in social media channels such as TikTok and Facebook. These changes have significant implications for PPC advertising strategies in the five largest …
Mayfair Equity Partners takes $120m majority stake in LoopMe
WEBJan 13, 2022 · LoopMe CEO, Stephen Upstone. Tech and consumer growth investor Mayfair Equity Partners is investing $120m (£87m) to acquire a majority stake in mobile advertising platform LoopMe that will value the Company at close to $200 million. LoopMe said it has estimated gross revenues of almost $100m calendar year 2021, having …
Interview: Lyca Mobile CEO Richard Schäfer on data-driven …
WEBJan 10, 2024 · Mobile Marketing Magazine sits down with Lyca Group’s CEO Richard Schäfer to discuss the network operator’s strategic digital strategy, the challenges of navigating data privacy and the company’s vigilance in monitoring emerging trends.. On unlocking loyalty via digital tools. Lyca Mobile launched in 2006 and has garnered over …
LinkedIn launches sponsored newsletters - Mobile Marketing …
WEBAug 21, 2024 · LinkedIn has launched Sponsored Newsletters to help marketers expand the reach of their long-form content and connect with new audiences. This introduction follows the platform’s growth to 184K newsletters globally, with a 59% rise in people publishing newsletter articles over the past year and a 47% increase in newsletter engagement.
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